Let’s Give ‘Em Something to Talk About
Posted on 10/31/2011
Are people talking about your business? Your brand needs to pique enough interest to stay top of mind. Although social media is an absolutely essential way to harness the power of customer conversation, most word of mouth still occurs offline. Here are four fresh offline ideas to create buzz around your business.
Embrace Your Errand-ness
Tell a Story
Add an interesting fact to the display, and you may get tongues wagging. The tidbit doesn’t have to be overly personal, but interesting enough to spark conversation. Your IT guru’s new Labrador may not matter to many, but if your receptionist golfed at St. Andrews last summer, you’ve struck gold.
Celebrate Minor Holidays
The trick to making this idea work for you is advertising your special well in advance. Use word of mouth marketing to scare up some interest—because if they’re not talking about you, they’re not buying from you, either.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148