A Sign That You’ve Made a Good Marketing Investment
Posted on 01/18/2010
Location. Location. Location. The mantra of a new business. Why? Visibility. But what makes your business visible? Signage. Signage Signage. Many make the mistake of thinking of a sign as just a name on the side of a building. It should be considered as part of an overall marketing strategy. Planning your signage can be one of the most important marketing investments you’ll make. Here’s why:
Increase Brand Awareness.
Increase Impulse Purchases.
Increase in Revenue.
So if you’re getting ready to start your business, be sure to add signage in your budget. If you’re a current business, go take a look at how you’re presenting your company to the outside world. Are you making the most of the location you worked so hard to find?
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148