You Should be Surveying your Customers, and Here's Why
Posted on 11/04/2019
Meeting your customers’ needs is a critical element of a successful business. So how you do you make sure your customers are happy? A great way to check in with them is through a survey. Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.
There are a few things to keep in mind when creating a customer survey. Firstly, it shouldn’t take participants longer than five minutes to complete. People are taking time out of their days to help your business, so you want to recognize that by keeping your survey short and sweet.
Secondly, make sure your survey includes no more than two open-ended questions. Participants tend to abandon surveys that require too many long-form answers. Multiple-choice and true-false questions are your best bet!
Customer surveys are valuable for a multitude of reasons. They can provide your business with insights into the minds of your target audience. We’ve broken down a list of some of the best things about customer surveys.
1. Get a gauge on customer satisfaction.
2. Gather customer data.
3. Improve your organization’s offerings.
4. Compare data over time.
Customer surveys are one of the simplest, yet easiest, ways you can maximize your organization’s success. There are plenty of online survey tools to choose from, so be sure to check one out today!
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148