How to Market to Different Generations
Posted on 05/23/2016
No two people are the same. If that’s true, can you imagine the difference in marketing to a 70-year-old male versus a 13-year-old female? Yikes. That’s why you’ve got to be aware of the types of people you’re trying to reach and how.
Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.
Step One: Know Your Demographic
It’s actually fairly simple to gather that information from your customers. Send out a mailing or email asking if your customers would be willing to disclose a bit about themselves to help you better fit their needs. You can even ask them the best way that they’d like to hear from you, which will help with step number two.
Step Two: Go Where the People Are
For example, baby boomers still check the mail regularly, whereas millennials only check their mailbox once a week. However, be careful about how you interpret this information. Mailings might be more special for people who don’t receive it all the time.
Step Three: Make it ‘Wow’
People notice the extra touches, and it’s what can make or break your marketing piece. Know your demographic, meet them where they’re at and then completely WOW them. You won’t be disappointed with your next marketing venture.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148