Tangible You Can Handle
Posted on 02/20/2012
It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has changed the way businesses market and advertise, studies have shown that consumers still crave the tangible items that you can provide for them. So go ahead and give your customers a message that they’ll hold on to, literally. Here are some reasons you shouldn’t forget about print marketing.
The Old Timer
Physical marketing pieces also generate a great brain response connected to internal feelings. More activity occurs in the parts of your brain that generate vivid memories when you are presented with physical materials. That means your customers should connect on a greater level with your physical marketing tools and also remember your materials better than digital marketing.
Let’s Get Real
Time is Money
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148