Humanizing and Personalizing Your Brand
Posted on 01/21/2019
Can we be honest here? Consumers do not trust your brand. Their natural inclination is not toward trust; it’s toward doubt, uncertainty and skepticism. In the age of faceless companies, massive scandals and overbearing advertisements, customers feel less trusting than ever. This means any message your brand sends to customers is met with immediate scrutiny.
So, what do you do? If customers automatically distrust a brand, how do you move past the instant response and get to the good stuff—the point when they actually listen to your pitch? The solution is simple: humanization. Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here’s how.
Develop a persona.
Show real people.
Tell a story.
Share user content.
It’s true: customers don’t trust your brand. But, there are ways you can change that! Keep these tips in mind if you want to humanize and personalize your brand, in order to better connect with customers, gain their trust and grow your business.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148