Designing an Appealing Business Logo
Posted on 10/22/2018
If you’re in the business world, you know the power of a good logo. Consider some of the largest brands out there, such as Apple, Starbucks or Nike. With brands like these, you don’t even need to read their name to know their business; you recognize them simply by the logo. All of these—and many, many more—are just a few examples of the power of a great logo.
For a business to be successful, it has to have a great brand. And to have a great brand, you first have to start with a great logo. However, small businesses definitely don’t have the resources or financial capital to design a logo that these large corporations have. Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here’s how to design an appealing business logo.
1. Decide on the vision.
2. Stand out from the crowd.
3. Consider a professional.
4. Choose a tagline.
5. Review your options.
6. Keep it simple.
7. Select the colors.
8. Be adaptable.
Like the golden arches of McDonald’s, your business’s logo is a critical component of the brand you want to portray. Keep these tips in mind as you go about designing an appealing logo, and see how the business can grow because of it.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148