Creating a Compelling Email Subject Line
Posted on 03/05/2018
In 2017, the average worker received approximately 121 emails per day. Broken down over an eight-hour work day, that’s an email almost every four minutes. For companies, small businesses and individuals utilizing email marketing, these kind of statistics can be daunting.
With consumers being bombarded by so many emails, how can your email marketing efforts stand out from the crowd? One way is through an engaging email subject line. According to HubSpot, 47% of email recipients decide whether or not to open an email based solely on the subject line. An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.
1. Know your audience.
2. Personalize the message.
3. Keep it short and sweet.
4. Choose a familiar address.
5. Make people feel important.
An email subject line can have a powerful impact on a business. It can reconnect old customers, bring in new customers and even drive sales. Try out some of these tips next time you want to send out your marketing messages, to draft the most compelling email subject line possible.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148