Class is Out: Marketing to College Students on Spring Break
Posted on 02/27/2017
Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source.
In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.
1. Give away free stuff.
2. Use social media.
If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations.
3. Play on spring break survival.
4. Go non-traditional.
5. ...But don’t forget the classics.
This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148