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When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

Responsive is where it’s at.
The greatest marketing trend of 2017: a responsive website design. Responsiveness means a site automatically adjusts its viewing options to fit the screen it’s on; for example, a computer screen versus a cell phone screen. A responsive website will shrink down its content automatically to easily be viewed and managed on whatever source it’s being viewed on.

For your small business moving in to 2017, be sure your website and online marketing materials are all responsive and mobile-friendly. Now more than ever consumers are viewing, researching and purchasing materials from their cellular devices.

In addition, the search platform Google is implementing favorable searches geared towards those websites with responsive design; meaning, if your website is responsive, the more likely you are to show up at the top of a search engine list. Keep your small business at the top of consumers’ lists by going responsive.

Pay online and skip the line.
With an online responsive design comes integrated online payments for your small business website. More than ever, consumers are feeling more comfortable using online payment options. For your marketing efforts, an integral part is ensuring customers don’t have to leave your site to purchase any of your services or products. With an integrated online payment system, consumers will be able to access it directly from their mobile phone, lending to a more user-friendly experience, and increasing the likelihood of a returning customer.

There’s an app for that.
If your business really wants to get ahead of the curve for 2017 marketing trends, consider investing in an app for your company. Customers will be able to download the app to their mobile devices and access your business quickly and easily, without having to navigate the Internet. An app lends itself nicely to an even more direct line between you and potential clients. A business app increases engagement with your audience, provides important customer data and grows awareness for your brand.

Don’t forget to text.
While you’re creating an app for your small business, why not consider reaching out to customers directly via text? Create a database of potential or current clients and their phone numbers that are willing to be reached. Then, reach out to them personally by sending text promotions, current business news or special deals. Texting shows personal engagement with your customers and is an easy way to promote your brand directly to specific audience members.

This holiday season, set your small business up for success in the New Year. Get ahead of the curve by checking out these successful marketing trends for 2017, then watch as your business goes from the giving season to the growing season.