How Your Business Can Utilize Pokémon Go
Posted on 08/08/2016
If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go. Developed by Niantic, Pokémon Go is the newest member of the Pokémon franchise.
Working in conjunction with a phone’s camera and Google Maps, the mobile app uses augmented reality to transform the player’s world into a real-life Pokémon universe. Since its release, Pokémon Go has been the most downloaded app in U.S. history. With over 60% of its players using the app daily, it has surpassed social media giant Twitter in user engagement.
Needless to say, businesses and organizations are jumping on the opportunity to ride the mobile app into marketing heaven. So how can your small business get in on the action? Check out these tips on how to utilize Pokémon Go so your business can catch ‘em all!
Find the PokéStop or PokéGym nearest to your location, then share it with your social media followers. This offers an incentive to lure players to the area for more foot traffic, introducing your product/service and possible lead generation. And while still not possible to create your own Pokélocation, Niantic says it’s in the works, so keep watch for new game developments.
Offer social media challenges.
The business will grow its social media presence while marketing its products/services, engaging with customers and increasing potential lead generation.
Drop a lure.
Choose a specific time to market the lure, then spread it across all social media platforms. For example, “Hey Pokémon Go players! We’ve got Pokémon all over the place! We’ll be dropping a lure tonight at 7:00 at our Pokéstop. Stop in & catch ‘em all!”
Talk about Pokémon Go.
Talk about Pokémon Go on social networking platforms like Facebook or Twitter, but try taking advantage of other outlets as well, such as Snapchat, Instagram and Pinterest.
Pokémon Go offers a new and exciting opportunity for your small business to capitalize on. With an incredibly diverse user base, marketing options are limitless. Leverage Pokémon Go for your business and you can be the very best, like no one ever was. Gotta catch ‘em all!
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148