How to Make Sure Your Press Release is Noticed
Posted on 05/02/2016
Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.
Let’s explore some key tips that you should always remember when you’re writing for a news outlet and trying to get your story heard.
When to Use Releases
Format Your Release
Don’t forget to add a small blurb at the bottom of the release explaining what your company is and what it does. Never assume that the news outlet knows anything about your organization. Plus, this way you get to put your best foot forward.
Find the Right Contacts
Make sure that you do careful research to find out the current person you should be sending your releases to.
Make People Care
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148