3 Tips to Stand Out at Your Next Tradeshow
Posted on 07/01/2013
When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your tradeshow booth. Granted, attendees can stop and learn more if interested, but your moment to engage them is fleeting.
Tradeshows are essentially a competition to stand out—so we’ve compiled a few ways to do so, without having to get obnoxious. Remember, you want to tactfully attract customers and then reel them in with a polished elevator pitch.
Below are three useful tips to keep in mind when planning for your next tradeshow:
Tip #1: Your booth design is your handshake.
Plan on taking along some large-format graphics for your booth that includes your logo and a simple headline explaining your services. The key word being “simple”—as with the aforementioned billboards, people likely won’t stop walking unless you give them a reason. Consider using high-resolution pictures, large posters mounted on foam core board or other large banners. People are visual creatures; we’re naturally attracted to photos over text. Keep this in mind when setting up for your next tradeshow.
Tip #2: If you’re going to give something away, make it good.
What about giveaway mugs printed with your company logo filled with hot coffee for the morning sessions? Or fans with your information on them for those often uncomfortably hot conference centers? Perhaps a nice-quality bag to hold all of the freebies that other companies give away? Brainstorm items that are practical that won’t be tossed in the trash after attendees leave.
Tip #3: Simplify.
Determine before the show what will appeal most to those specific attendees. And keep in mind that they’ll likely be tired when listening to your pitch. Keep it upbeat, keep it short and remember to keep it simple.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148