3 Social Media Improvements for Marketing Success
Posted on 04/08/2013
The great thing about social media is that it’s always evolving, and most of the time it’s for the betterment of your marketing strategy. These changes (some simple, some BIG) will help you reach out to customers in the social media world more effectively.
We’ve got the simple changes, the upgrades and the just plain complicated (in simplified form, just for you). See what’s new in the world of social media that can help you today.
The Complicated—Facebook Home
So what exactly does that mean?
It means people with the application will see Facebook news front and center without ever having to open an application. Facebook’s Chat will always be on so people can communicate with users that way. Plus, notifications from other social media sites will take a backseat to Facebook.
For you, it means your current social media presence should be evaluated. If you don’t have much emphasis on Facebook currently, it may be worth looking into increased emphasis.
The Simple—Facebook Direct Comments
In the past one of your fans could post a question or statement that needs a reply, but tons of people commented after it before you could respond. Now you can simply click ‘reply’ to that particular comment and the person will be notified. Facebook then puts your reply next to the original statement or question.
The change means better customer service and an easier way to connect with fans. Kudos to Facebook for implementing a change to make marketers lives easier.
The Upgrade—LinkedIn Mentions
Use it to make sure you’re targeting the right people with your content, and ensuring that they see it. Again, the upgrade gives you the opportunity seek out specific people and make them feel special.
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