Steal Attention by Sharing Gratitude This Thanksgiving
Posted on 11/12/2012
We’d be fibbing if we said we didn’t relish the gift-giving traditions we share with our business partners. Watching the office fill up with goodies from our go-to vendors gives us a holiday glow. In fact, whoever claims to be bored by the poinsettias and peanut brittle their vendors send every Christmas is lying. Holiday gifts—especially edible ones—are traditional relationship builders in marketing.
Yet fond as we are of our friends’ Christmas goodies, they could do better. We hope you don’t suspect any ingratitude. That’s not it at all. It’s just that we don’t revel as much in the caramel popcorn tin when a crate of fresh oranges arrives almost as soon as we open it. That’s the trouble with holiday gifts. Everyone is in on them.
Corporate gifts represent a sizable investment: there’s no shame in maximizing the ROI. So what are we getting at? Just that Thanksgiving is coming up quickly. This is the perfect time to beat your customers’ other vendors to the punch. Instead of sending Christmas cards or something to nibble on for New Year’s, show customers you care with a Thanksgiving thank-you.
Word of Thanks
Turkey Day Treats
Bunch of Mums
You certainly don’t have to cut holiday gifts this year. But if your budget allows, send tokens of Thanksgiving-themed appreciation in addition to your existent year-end marketing.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148