Gain Customer Feedback You Can Actually Use
Posted on 05/28/2012
You’ll never know what your customers want if you don’t ask them. Sometimes getting over that first hurdle of asking is the biggest challenge. However, just asking questions may not be enough. There’s an art to gaining the feedback you seek and there is a correct way to ask your customers. Whether you’re asking them in person, through email or via direct mail, you will need to know how to generate the type of feedback that will help your company. Luckily, there are some easy ways to getting the feedback that will help your company grow.
Ask Clear Questions
Watch the Wording
Objection, Leading the Witness
Another form of leading the customer happens when companies list a fact that portrays your company in a positive light, and then ask a question. While this seems like a good idea, you’re asking clients to make an assumption based off the information you have provided. Avoid these leading questions and other forms that could sway the feedback you receive.
Put it to Use
Western Business Systems
PO Box 310 • Arden, North Carolina
Phone: (828) 277-6145 • Fax: (828) 277-6148