How to Streamline the Customer Experience
Posted on 05/14/2012
Integrating a variety of marketing channels—such as direct mail, point of purchase and email—is hot these days. In fact, integration is such a hot marketing buzzword that we can hardly call it “hot.” Sizzling might be more appropriate.
But there’s a catch to creating a marketing strategy that’s sizzling and integrated. It needs to be streamlined, too. Streamlined cross-channel marketing campaigns help customers identify with and connect to your brand. The more familiar your business feels to the customer, the greater chance you’ll have of nurturing a long-term business relationship.
So adapt the goal for your marketing strategy to be three things in one: integrated, sizzling and streamlined. And yes, it’s doable. Here’s our take on streamlining your marketing campaigns so that each element feels familiar.
In Store & In Sync
Dependable Direct Mail
Commitment to crafting seamless marketing is also a commitment to creating a streamlined customer experience. Adopting this strategy is important for customer retention and even closing sales. Don’t lose customers along the way of multiple touch-points. Link every element to keep them hooked.
Western Business Systems
PO Box 310 • Arden, North Carolina
Phone: (828) 277-6145 • Fax: (828) 277-6148