Color Choice Can Make the Difference on a Sale
Posted on 06/13/2011
Whether you know it or not, your buying decisions are oftentimes based on color. The next time you’re looking at an advertisement or packaging for an item you’re considering, pay special attention to the colors you see. Observe how those colors make you feel. Once you understand the effects of color on buying habits, you can make marketing decisions based on that knowledge.
Shoppers put visual appearance and color above other factors when considering a purchase. According to research compiled by KISSmetrics, 85 percent of shoppers said color was a primary reason they made a buying decision. Additionally, 80 percent said that color increases brand recognition. Brand recognition improves consumer confidence. Before you make the next color choice for your brand, consider this:
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148