One Day Without Shoes: How Your Business Can Capitalize on Cause Marketing
Posted on 03/28/2011
Forty percent of the world walks the Earth shoeless. TOMS Shoes is working to change that one pair of shoes at a time. You probably know that if you purchase a pair of TOMS Shoes, the company gives a pair to a child in need. They call it the One for One Movement.
For the fourth year, TOMS will host One Day Without Shoes on April 5. This event encourages people to go a day without shoes to raise awareness for the millions of children that go without shoes every day.
TOMS Shoes is a social entrepreneurship business and a notorious example of cause marketing. While you can certainly make a difference through their cause by participating on April 5, you can also learn something about how your business can get involved in cause marketing.
Discover your passion
Integrate your cause into your marketing
Other ways to give
Of course, sometimes it just feels good to give regardless of business motives.
Western Business Systems
PO Box 310 • Arden, North Carolina
Phone: (828) 277-6145 • Fax: (828) 277-6148