You Know It’s Time for a Rebrand When...
Posted on 09/27/2010
Your customers don’t recognize who you are anymore.
Pull out your business card right now. Compare that to the last direct mail piece you sent. Now take a look at your signage. Are they all sending a consistent message? Would your customers understand what your company does if they encountered your marketing? If the answer is “no” to these questions, it’s probably time to consider a rebrand of your business.
Rebranding can be a scary process. It could take a lot of time, cause confusion with your customers and cost you some money to make the transition. But it may be worth it if you’re not delivering the right message to the right audience to get more business. Before you take the leap, consider these rebranding tips.
It’s not me. Or is it?
Get over yourself.
Plan. Plan. Plan.
Finally, don’t cling onto your history, but make sure you take the good things you’re doing and keep them so your customers can still get a sense of familiarity. This will keep the customers you want coming back to do business with you.
Western Business Systems
PO Box 6250 • Asheville, NC 28816
Phone: (828) 277-6145 • Fax: (828) 277-6148